Creating a High-Converting Website for a Speed training Coach
We worked with BMB Athletics to design and develop a modern, high-impact website tailored to athletes seeking to improve speed and agility. From program breakdowns to success stories, we created a digital experience that motivates, educates, and converts.
Client
B.M.B. Athletics
Date
September 2024
Services
Web Design, Copywriting, Brand Messaging, Conversion Strategy, Blog & Video Integration, Online Store
Introduction
BMB Athletics is a speed training coach focused on helping football athletes unlock their full performance potential. With a results-driven approach and strong community reputation, the brand needed a website that reflected its energy, credibility, and ability to deliver measurable improvements.
Challenge
The brand’s previous site lacked clarity, structure, and persuasive storytelling. Athletes and parents needed a better understanding of what the program entailed and how it worked. BMB also wanted to highlight client success stories through video and blog content—without sacrificing load speed or user flow.
Approach
Positioning the Brand for Performance
We centered the messaging around outcomes—getting faster, becoming more explosive, and gaining a competitive edge. Bold CTAs like “Get Faster” and stat callouts helped drive urgency and conversions.
Structuring the Program Breakdown
We created a section that clearly explained what athletes would get: personalized plans, expert coaching, and measurable speed gains. The layout was intentionally clean and direct to appeal to parents as well as players.
Showcasing Results Visually
Client video testimonials and stat-based claims (e.g., 50% faster, 50% stronger) were used to establish authority and trust. These were featured alongside a “Success Stories” section with embedded YouTube videos.
Content-Driven Growth
We added a blog section for training tips and updates, turning the website into more than a landing page—now it’s a content hub athletes can return to.
Brand Deck
Defining the Visual Language of B.M.B. Athletics
From logo and color to typography and voice, our brand identity work established a bold, high-performance look for BMB Athletics—one that’s built to move fast and stand out.
Results
Increased Engagement
The homepage now drives more interaction through scroll-triggered sections, video highlights, and clickable program elements.
Higher Conversion Potential
Clear call-to-actions paired with program info made it easier for new clients to inquire, sign up, or reach out.
Stronger Brand Identity
From bold headlines to on-field visuals, the new website captures the athletic intensity and coaching excellence of BMB Athletics.
Conclusion
By focusing on speed, storytelling, and simplicity, MoonRise delivered a site that communicates BMB Athletics’ unique value while making it easy for new athletes to get started. It’s a fast, focused platform built for action—just like the brand itself.
