Empowering Clients Through Personal training and Community
We partnered with Estee Renee Fitness to build a brand-focused website that showcases their training services, reflects their strong client relationships, and simplifies the booking process for a seamless user experience.
Client
Estee Renee Fitness
Date
June 2024
Services
Branding, Web Design, Booking Integration, UX/UI Design
Introduction
Estee Renee Fitness is a personal training business built on empowerment, accountability, and community. With a growing roster of loyal clients and a commitment to helping people become the strongest version of themselves, Estee needed a digital presence that reflected her brand’s energy and professionalism.
Challenge
Before working with us, Estee relied on a minimal online presence and manual communication for client bookings. Her services were well-defined, but not clearly communicated online. She needed a streamlined platform that could highlight her offerings, capture testimonials, and encourage easy conversion from interest to booking.
Approach
Clarifying the Brand Story
We emphasized personal attention, strength through community, and expert leadership. These values were positioned front and center to attract the right audience—people looking for more than just a gym, but a guide.
Showcasing Services Visually
Each training option—whether one-on-one sessions, couples training, or small group classes—was broken down with visuals, descriptions, and call-to-action buttons to reduce friction and encourage bookings.
Testimonials to Build Trust
We included a rotating testimonial section that featured real feedback from clients, reinforcing credibility and trust with prospective leads.
Integrated Contact & Booking
Clear CTAs and an accessible contact form were added to simplify client outreach. We also implemented service-specific “Book” buttons to align user intent with the right action.
Brand Deck
Creating a Brand That Embodies Strength, Support, and Confidence
Before launching the new website, we developed a focused brand identity for Estee Renee Fitness—one that reflects both the personal nature of her coaching and the powerful transformations her clients experience.
Results
Increased Conversions
Users can now book training sessions directly from the site, eliminating unnecessary steps and increasing conversion efficiency.
Strengthened Brand Perception
With new photography, refined messaging, and a professional layout, Estee Renee Fitness now has a web presence that matches the power of its in-person experience.
Enhanced Client Engagement
The site’s structure makes it easy for visitors to explore services, feel inspired by testimonials, and take the next step confidently.
Conclusion
Through visual storytelling, intuitive layout, and simplified booking flows, we helped Estee Renee Fitness go from a low-touch website to a high-impact digital brand. Now, clients can not only discover her services but also connect with her mission and take action—on any device, at any time.
