Developing a Flexible Business Consultant Website for Lead Generation
We partnered with Resolute LLC to design and develop a strategic website that supports their consulting services and drives qualified leads. From visual design to CTA placement, every decision was rooted in clarity, accessibility, and conversion.
Client
Resolute LLC
Date
Sep. 2023
Services
Web Design, UX/UI Design, Lead Generation Strategy
Introduction
Resolute LLC is a business consultancy firm focused on professional development, talent placement, and corporate growth. Their previous website was inactive, inaccessible, and lacked clarity. They needed a modern, lead-focused website that effectively communicated their services and attracted new opportunities.
Challenge
The previous site had been offline for some time, leaving the client with no digital presence. With no access to the backend or prior assets, we had to start from scratch—designing a streamlined, functional website that would help Resolute reestablish its presence and support lead generation goals.
Approach
Researching the Scope
We began by conducting interviews with stakeholders to clarify the business model and site goals. The discovery phase helped us define the user types, content hierarchy, and call-to-action points.
Visually Communicating Trust
Our goal was to give Resolute a professional, polished presence. We leaned into clean typography, grounded visuals, and iconography that supported each service category. A dedicated page for job openings made the site easier to navigate for applicants and partners alike.
Educating Visitors
To help visitors quickly understand what Resolute offers, we used digestible copy blocks and visual cues to reinforce their core services, such as operations, project strategy, and executive placement.
Encouraging Inquiries
We designed prominent CTA blocks throughout the site to invite users to reach out. Whether via form or email, we removed friction by making contact options clear, visible, and mobile-optimized.
Designing and Building
We built a simple, scalable site that reflects the professionalism of Resolute’s brand. The layout is clean, responsive, and easy to manage—ensuring the team can update content as the business grows.
Results
Reactivated Digital Presence
Resolute now has a fully functional website that’s easy to navigate, mobile-optimized, and tailored to their business goals.
Higher Conversion Potential
Clear content structure, simplified forms, and strategic CTA placement made it easier for visitors to get in touch or apply for job roles.
Scalable Design System
The design system is flexible and built with growth in mind—providing a solid foundation for any future features or sections.
Conclusion
From strategy to execution, the Resolute project focused on building a clean, high-converting site that restores their professional presence online. The result is a lead-generating site that aligns with their business model and communicates clearly with both clients and prospective talent.
